Over the past years, many exhibitors and visitors have made it their business to attend the Professional Chefs Associations Trade Shows & Culinary Salons of Excellence PCA has earned its reputation as the premier event in North America. Last year, thousands of attendees came to the PCA Salons and experienced the finest in food and beverage the hospitality industry had to offer. And this year's shows promises to be bigger and better than ever! We offer an efficient way to make contact with existing customers, launch new products, meet new buyers, evaluate trends and discover what's new in food technology. PCA Salons are an annual must for hospitality professionals.

Delivering qualified prospects like these make PCA Salons North America's premier exhibition. Make plans now to join the exhibitors who make PCA Salons — part of their annual marketing campaign. The industry's top choice, PCA Salons is still where the hospitality world meets to do business!

Branding - Recall of Initiative  Brand recall is becoming an increasingly desired result as trade shows and events become a bigger part of overall marketing awareness campaigns and branding efforts of companies. When considering brand awareness measurement, a marketer needs to break through the clutter and touch the trade show attendee in a unique way. Products are tangible. Services may seem intangible. However, experiences are memorable. It is these brand experiences that can move an attendee from a position of brand awareness to a position of brand enthusiasm.

7th Annual Culinary Salons of Excellence 2006